Article Summary

Tune in to Digital Radio, that is the name of the article i found regarding HD radio and satellite radio comparing both of these new technologies. Found in PC magazine and written by Dan Evans, this scholarly article has graphics in it to help get the message across. How this impacts my group for the webisode was we did the future of am radio and hd radio and satellite radio are the main factors for the demise of am radio.
Evans writes about how if you buy hd radio you don't have to pay every month, once you buy it it's yours to keep. HD radio has grown tremendously, and studies have shown that is has grown from 11 stations to over 600 stations in a three span from 2002-2005. What HD lacks from satellite are the huge deals that involve sports teams/leagues that air all of the games to even the deal with car dealerships providing their services in new cars. Right now only BMW offers HD radio as an option for a package while satellite has over 5 different deals with car companies. Evans goes into detail with each one a little bit more and sprinkles in his opinion every once in awhile.
The reason i chose this article was because HD and satellite radio are directly affecting AM radio, HD really helps am radio while satellite has the opposite effect. The article is well balanced in going back and forth between both types of radio and weighs different factors letting the audience decide which to choose although you can tell Evans would like to see HD radio prevail.
The article doesn't not really say what each needs to do to move forward but more of what each has done and what they are capable of doing, kind of like a review of each. However, there is some mentioning of HD radio trying to make deals with sports leagues and car companies like the ones satellite radio has because this draws in a huge group of consumers. The sports leagues are criticial in my opinion because it is important for sports fans to be able to hear games when they are traveling, and on AM radio, even with HD it isn't as clear as satellite.
The only thing HD has on satellite is the cost, which was touched upon in the article and also was mentioned by a couple people we interview that satellite is too expensive to keep paying monthly but some of the people had HD radios because you only have to pay once.
I tried hyperlinking the document into the blog but it must have something to do with academic search premiere on Riders library website that wont let me transfer it. If you would like me to copy an paste the article into an email to you just let me know, it is under tune in to digital radio under academic search premiere though. Sorry for the inconvenience.